Key Points
The base price is less than the amount paid by the edtech company Byju's, which was the lead sponsor until March..
Byju's was paying 5.07 crore per match for domestic matches featuring Team India and 1.56 crore per match for ICC and ACC tournaments.BCCI sets Rs 350 cr base price for lead sponsorship rights..
The Board of Control for Cricket in India (BCCI) has set a base price of 350 crore for the national lead sponsor rights, sources privy to the development told ET...
One of the sources said that the base price for the bilateral matches featuring India is 3 crore per match and 1 crore per match for International Cricket Council (ICC) and Asian Cricket Council (ACC) tournaments...
Earlier, GroupM South Asia head of sports, esports, and entertainment Vinit Karnik had said that an estimated 2,000-2,500 crore worth of on-ground sponsorship inventory across the Indian Premier League (IPL) and bilateral matches will become available this year...
You might be interested in
In a first, BCCI sets digital base price higher than TV's
03, Aug, 23The Board of Control for Cricket in India (BCCI) has set a higher base price for digital rights compared with TV, while lowering the overall base price to ₹45 crore per match for the upcoming media rights cycle compared to ₹61 crore per match that Disney Star paid in the recently concluded cycle.
Cloud over BCCI earnings as search for sponsors continues
26, Jun, 23On 15 June, BCCI invited applications for the Indian team’s jersey rights, setting the base price at a 40% discount from last winning bid
Reliance, Disney Star & Sony may not have big purses for India's cricket matches at home
08, Aug, 23The Board of Control for Cricket in India may generate Rs 6,500-7,500cr by selling separate digital and TV rights for the national team's home games. Analysts from Elara Capital believe the board will attract the equivalent of 1.6 to 1.9 times the base price for the rights, which is Rs 450m per match, or 25% lower than in the previous cycle.
IPL Auction 2024: Base price of Head, Starc, Cummins, Ravindra, Rassie revealed
01, Dec, 23There are 77 slots up for grabs and 30 of them would be overseas players. The 10 teams can collectively spend ₹262.95 crore. | Cricket
Dream11 secures BCCI lead sponsor rights for Rs 358 crore
01, Jul, 23Fantasy gaming platform Dream11 on Friday won the Board of Control for Cricket in India (BCCI)'s lead sponsor rights for Rs 358 crore. As per reports, Dream11 emerged as the sole serious contender in the race, with only two companies showing interest by picking up the tender document.
Dream11 selected as lead sponsor for Indian cricket team, replaces Byju's
01, Jul, 23Byju's contract ended earlier this year in March. Byju's had an optional deal with the BCCI until November, but they decided to end the contract in March.