Key Points
Vimal Sumbly, Head Business (Premium), at TVS Motor Company, told ET, the rise in tourism post Covid has spurred demand for premium motorcycles with consumers looking to explore new places with friends, family and a like-minded community..
Chennai-based TVS Motor Company is looking to strengthen its footprint in the premium motorcycle segment with a slew of launches in the ongoing financial year...
It said the market for premium motorcycles (above 150 cc) has witnessed strong recovery post Covid with young, aspirational buyers not just looking at purchasing two-wheelers for daily commute but the whole experience of motorcycling that including rides, community, merchandize, accessories and connected technologies...
This is supporting our premiumization drive, both in India and overseas, he said.. Sales of premium motorcycles in the domestic market grew at a CAGR of 14% to double between 2014 and 2019..
The Apache and the Ronin together already contribute 14% to TVS Motor Companys global sales, currently.We will be further strengthening our premium product offerings in FY24 with new launches and refreshes and offer our global customers the latest generation products with cutting edge performance and technology, added Sumbly...
