Key Points
Sales of summer products have nosedived this year, hurt by unseasonal rains in most parts of the country, especially in their biggest market northern India, forcing several companies to cut down production from this month...
So far this has been the worst summer period sales since 2017 excluding the Covid-19 lockdown period, industry officials said..
They are still hopeful that a likely spike in temperatures in some markets this month could help them liquidate piled-up inventory...
Sales of beverages fell 25% year on year between March and May with both fruit beverages and carbonated drinks seeing a drop in demand, according to retail intelligence platform Bizom that tracks sales data in kiranas..
Heatwave in the East in April had helped the industry somewhat, but lack of extreme temperature in the North has taken a toll since this region accounts for 60%-65% of national sales for most summer products...
