Victoria's Secret: Is being 'woke' not working for the brand?

Posted on:
Key Points

The brand's inclusive initiatives, such as featuring LGBTQ advocates and bidding farewell to the "Angels" supermodels, have failed to boost sales..

In a recent turn of events, renowned lingerie chain Victoria's Secret is reportedly returning to its roots, moving away from its recent "woke" and feminist rebranding efforts...

The brand's inclusive initiatives, which included featuring LGBTQ advocate Megan Rapinoe and a transgender model as spokespeople, along with bidding farewell to the famous "Angels" supermodels, garnered positive feedback from online critics..

The brand, in an effort to reverse this financial decline, is now looking to blend its signature allure with a more inclusive approach, epitomized by the Victorias Secret: The Tour 23...

Victorias Secret and Pink brand president, Greg Unis, emphasized this new direction, stating, "Sexiness can be inclusive.".