Key Points
To counter the anti-incumbency, the party went all out with lively campaigns, energetic rallies, and some smart moves..
We're calling it the 'Panch Maha Mantra' a clever mix of social tactics, perks for women, Modi's charisma, and, the Scindia factor.PTIFirst in their arsenal was a game-changer ploy for the ladies the 'Ladli Behna Scheme' which provided Rs 1,250 every month to over one crore women...
After the announcement of exit polls results giving an edge to BJP in Madhya Pradesh, Chouhan had said, "Kaante ki takkar', 'Kaante ki takkar'...'Laadli behna ne saare kaante nikaal diye (What neck-to-neck fight?.
To combat the prevailing anti-incumbency sentiment in the state, the party presented a united front in these elections, prominently featuring Prime Minister Narendra Modi...
To drive the point home, the entire state was plastered with massive Modi billboards, making it crystal clear that the showdown was all about Modi versus the all including the Congress's chief ministerial candidate Kamal Nath...
