Key Points
Fifth generation (5G) smartphone shipments are likely to outpace 4G ones this year, with 5G penetration in the volume-heavy budget segment expected to increase triggering a replacement cycle, said a top executive from Korean major Samsung...
Aditya Babbar, vice president of MX (mobile experiences) business at Samsung said that the Korean major will be differentiating its products in the budget not only with 5G support but also with India-centric innovations and features...
Babbar, who has been newly elevated from senior director at Samsung, said the company has an aggressive target of selling 2 million units of its newly launched Galaxy F15 in the next 12-15 months...
To catch on with the trend, and to compete with Chinese rivals such as Vivo and Xiaomi, Samsung introduced a Rs 12,000-priced 5G handset that it claimed trumps competition with a better display, bigger battery, and four years of software updates..
Despite a majority of smartphones shipments expected to be 5G, Samsung is not sunsetting 4G smartphones any time soon, Babbar said, stating that the company will continue to operate at all price points...
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