Key Points
Tata Motors is looking to cement its position in the country's internal combustion engine (ICE)-powered sports utility vehicle (SUV) market with the new facelift versions of Safari and Harrier as well as new models Curvv and Sierra planned for 2024...
It fell short of reaching the halfway mark in the first six months of FY24 as it had to ramp down production of its flagship Nexon EV ahead of a planned major upgrade of the model, said Shailesh Chandra, managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility...
Amid increasing competition in the utility vehicle market - SUVs and multipurpose vehicles, or MPVs - and ahead of the launch of major upgrades of its SUVs, Tata Motors' share in the country's utility vehicle market dropped to 14.51% in the first half of FY24 from 18.47% a year earlier, according to industry body Society of Indian Automobile Manufacturers (SIAM)..
Chandra is confident that the company will more than recover the lost ground and scale new peaks as its mid-cycle upgrades of models roll out.. "Tata Motors will be a force to reckon with in the SUV market," he told ET ahead of the launch of the new Safari and Harrier..
"Both Harrier and Safari, consisting of seven airbags, have got a five-star rating - the highest for any car in India - for adult and pedestrian safety by Global NCAP under their revised safety protocol," Chandra said.. Safety rating and safety features have emerged as a key differentiator as passenger vehicle makers in India jostle for their pie in the world's third-largest auto market...
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