Key Points
India is no stranger to opulent weddings, but the preparations and parties for this particular union have transfixed the country.. . Jaw-dropping guest lists, which have included Silicon Valleybillionaires and Bollywood stars, have underscored Mukesh Ambanis growing influence in the global economy..
The Ambanis have set a new benchmark for big, fat Indian weddings, which are bound to grow bigger and louder than ever before as the number of the ultra-rich swells in the worlds fastest-growing major economy...
Weddings can be expensive affairs in any country, but in India they are especially important as symbols of power and status.. . Parents in South Asia typically spend a significant portion of their lifetime savings on their childrens weddings, but the scale of many of these events has now become gargantuan, coinciding with Indias rise as an economic powerhouse.. ..
The Indian wedding is about the power of contacts, the power of relationships and the power of wealth, said Aditya Motwane, an events planner who founded Motwane Entertainment & Weddings and worked on the wedding of actress Priyanka Chopraand singer Nick Jonasin 2018.. ..
A range of other businesses are poised for growth as Ambani-style high-profile weddings lead to a trickle-down effect, setting new trends and standards (and) influencing couples expectations, said Tharwani, who worked on Indian cricketerVirat Kohlis wedding in Tuscany.. . Vanessa Almeida, who looked after packaging and delivery of some 8,000 gifts for Ambanis guests at the jamboree in March, told CNN that similar party favors are becoming sought-after across the country.. ..
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